Develop a Mother's Day and summer marketing initiative integrating brand and shopper strategies as an evolution of Harris Teeter's current campaign, "In Food With Love". The challenge was to promote a variety of Harris Teeter's priority products across stores in a cohesive and eye-catching manner.

Project was developed in partnership with Hot House Agency

Develop 360 programming ideas to support Bud Light and Frank’s RedHot Sauce during SuperBowl season and inspire football fans to level up their gameday festivities with both Bud Light and Frank’s RedHot sauce through new, exciting gameday experiences that can be revisited throughout the playoffs.​

Develop a simple, turn-key On-Premise program to support Bud Light during football season.

Excellence Award for Online Promotion at The CADC 45th Award Show

Directed various photo shoots with Stella Artois to bring to life their food pairings and beer cocktail recipes.

We were tasked to develop a campaign to simplify and assist in the selection process and make beer more top of mind for shoppers by providing inspiration, recipes and education to help them find the right beer to pair with any meal they’re making.

To develop an evergreen campaign, we pulsed creative across the summer and winter timeframes while serving up seasonally-relevant recipes that use our beers. To drive awareness of this program we created YouTube pre-rolls to place on relevant channels and email blasts.

Silver in Integrated Advertising Campaign for The CADC 45th Award Show

This assignment was to clearly establish the Grey Goose is a ‘brand for me’ within the LGBTQ community On-Premise. That it is a brand relevant for big and small moments and demonstrates relatability that breaks through the pride noise and ladders up to the Live Victoriously platform.

The strategy was to “Party like woke folk”. To celebrate everyday progress with our premium vodka drinkers because you shouldn’t compromise on who you are or your vodka.

Ideate campaign to launch SweeTarts Gummies - Fruity Splitz through a national activation platform that brings product awareness to Gen Z.

Whiskey exploration is complex and most shoppers default to pricing as a guidance. The ask here was to encourage consumers to discover brands/flavors within the BacardiUSA portfolio by driving trial and trade up to our premium whiskey brands through education on the different marques through the following; 1.) provenance, 2.) aging process and 3.) award winning credentials.

The ask was to make Find Your Happy Place products a part of people's daily rituals. Here are 2 concepts presented to the greater team

Tasked with the redesign of PlayStation’s Road to Greatness website, it needed to showcase the Road to Greatness tour dates along with how to enter to win to bring the truck to you. The overall design focuses on a road trip theme while maintaining brand guidelines.

Responsible for production of a variety of pieces for Side by Side presented by Northwell Health. I received initial creative concepts from Rogers & Cowan and pushed the creative so it could translate better from piece to piece. The event consisted of a daytime and evening event which came across in the event posters. Any daytime creative at Rockefeller Center used the light blue color and any creative for the evening used the dark blue. We then adjusted the skyline to be more dynamic for when it lived on pieces by itself without the guitar.

Blue Cross Blue Shield of North Carolina is hosting a 2 day food festival in Raleigh, North Carolina. The festival consists of 3 parts, food, service to the community, and summit. Each poster features macro photography that represents each portion of the event.

Tasked to design the hero look for the Martell Vanguard Series. The program targets urban sophisticates to elevate their every day and who strive to perfect their craft. Martell hired The Roots to be the face of their brand because they had perfectly exemplified Martell’s message and would help to appeal to a younger demographic aged 24-44.

I worked with a producer to coordinate the photo shoot featuring The Roots. I scouted locations, selected props and furniture, determined wardrobe and selected a photographer.

The WNWA Championship is one of the larger LPGA events Octagon designs for. This event in particular has over 100 items that are designed over the course of 6 months ranging from OOH, print and digital advertisements, large scale printing (entrance murals, window clings) and event collateral. Along with the main golf event, WNWA hosts BITE, 5k at the LPGA and a community concert which require design as well.

WNWA won the Best Print Advertising Campaign award at the Gold Driver Awards in 2016.

Every year, Mastercard has an activation at Time Warner Center for the holidays. The challenge was to design a holiday theme that abides by brand guidelines to keep the logo on a dark background. We came up with the theme of “winter at night” which simulates holiday lights on the creative and draping functioning lights along the birch wood barrier around the activation. There was also a digital element where people could take their photos to print on a postcard to mail to loved ones.